From the Rum & Thatch founder
A Letter From the Founder
I want to tell you about a feeling.
You’ve had it. Maybe you were a kid on a family vacation, half-asleep in the back seat, and the air changed: salt, and something green, and you knew before anyone said it that you had arrived somewhere else. Maybe it was a restaurant with a fake waterfall and a pufferfish lamp that shouldn’t have been beautiful but was. Maybe it was just a song. Steel guitar, birdcalls, a vibraphone like light on water. You didn’t have a word for it then.
The word is escape. And somewhere between then and now, we lost the trail to it.
We traded it for inboxes and lawns that always need mowing, for feeds that never end and never satisfy. We got older and the world got louder, and that feeling drifted further out. Some people decide that feeling was childish, a thing you’re supposed to grow out of.
We think it’s the thing you’re supposed to grow back into.
Rum & Thatch exists to find that trail again, together. Once a month, we light the torches somewhere in Florida: the back room of a bar you’ve walked past a hundred times, a stretch of beach at golden hour, and for a few hours, the noise stops. There’s a drink someone made with actual care. There’s music from a place that never quite existed. There are people who came for the same reason you did.
And here is the part that matters most: in here, we are all the same. We don’t ask what you do. Nobody’s title makes it through the door. The surgeon and the line cook stand at the same bar, trading the names they chose for themselves, and you will not be able to tell which is which. That’s not a rule we enforce. It’s the whole point.
You don’t need to own a single tiki mug. You don’t need to know what falernum is. You need only this: the willingness to leave the loud world at the door and be, for one evening, your genuine self, the one in pursuit of happiness, the one you were before the world handed you a job description.
The torches are lit.
Find us.
The Founder
Rum & Thatch · Jacksonville, Florida